Ready to grow? Let's talk. Free Consult →

About FiveSeventeen Consulting

We've Done The Work At The Biggest Brands In The World.

Now we bring that standard to businesses that actually need it. FiveSeventeen was built on nearly a decade of enterprise-level experience across consumer technology, retail, telecom, and startups — and a belief that small businesses deserve the same quality of thinking without the bloated agency markup.

10+
Years of Enterprise Experience
4
Core Services. Done Exceptionally.
0
Junior Teams. Zero Hand-Offs.

We've worked with some of the biggest brands in the world

Apple The Home Depot Citi Spectrum The Special Olympics

Selected Work

The Work
Speaks for Itself.

A sample of the projects that shaped how FiveSeventeen approaches every client engagement. Enterprise scale. Real outcomes.

01
The Home Depot  ·  Fortune 50 Retail
Credit Card Account Redesign

The existing private label credit card experience was fragmented, inconsistent, and creating friction for millions of active cardholders. This engagement involved deep qualitative and quantitative research, journey mapping across all device types, and end-to-end redesign of the account interface. The result was a coherent, mobile-first experience that reduced friction at every touchpoint — from balance checks to payment flows — at one of the largest retailers on the planet.

User Experience Research & Strategy FinTech Mobile Enterprise
User Experience Research & Strategy Enterprise Scale
02
The Home Depot  ·  Loyalty & Retention
Loyalty Program Overhaul

A major strategic research initiative followed by a full redesign of the loyalty experience — from enrollment through ongoing engagement. Extensive qualitative and quantitative research across a large, diverse customer base preceded every design decision. The study directly informed structural changes to the program, producing measurable improvements in engagement and adoption among the retailer's highest-value customers.

User Experience Customer Research Loyalty Systems Data-Informed Design
Experience Design Customer Research Loyalty Strategy
03
Spectrum  ·  Telecom & Retail
Multichannel Sales Agent Platform

A complex, multi-screen application designed for use across retail and field sales channels — one of the more technically demanding experience challenges in the portfolio. The system had to support high-volume transactional workflows while remaining intuitive for agents at every level of technical familiarity. Work covered full experience architecture, information hierarchy, flow design, and interactive prototyping through iterative stakeholder cycles.

Experience Design Workflow Architecture Telecom Agent Tooling
Experience Design Systems Thinking Multichannel
04
GKHealthTech  ·  Healthcare AI
AI Healthcare Platform

Led the full product experience for an AI-powered healthcare platform from concept through working application. The challenge: translating complex clinical and AI-driven logic into interfaces that felt approachable, trustworthy, and fast for end users under pressure. Patient-facing and provider-facing experiences designed and delivered simultaneously. The platform is live — and represents the kind of design-led startup engagement where FiveSeventeen does its most differentiated work.

AI Product Design Healthcare Technology Experience Leadership Startup
Experience Leadership AI Products Healthcare

Where It Comes From

Enterprise Credentials.
No Asterisk.

Not case studies from someone else's agency. Work done firsthand, inside the organizations listed — at scale, under pressure, with real stakes.

01 / Brand
Apple
Consumer Experience & Business Sales
Where the foundation of human-centered thinking was built — at the Genius Bar and in B2B sales, understanding that every interaction either builds or destroys trust, and that no detail is too small to matter at a company with Apple's standards.
02 / Brand
The Home Depot
Experience Design — Multibillion-Dollar Initiatives
Experience design at true enterprise scale — leading the redesign of digital products that touched millions of customers across credit, loyalty, and commerce. Work that required research rigor, stakeholder alignment, and the ability to move fast inside a massive, complex organization.
03 / Brand
Spectrum
Experience Design — Multichannel Sales Systems
Designed the experience layer for a multichannel sales platform deployed across thousands of sales points — balancing agent efficiency, complex workflow logic, and the need for a system that could scale across an organization the size of Spectrum's retail and field force.
04 / Category
Startups
Experience Design, Strategy & Growth
Built products from zero across FinTech, GovTech, healthcare, and consumer tech — handling experience design, content strategy, and marketing simultaneously on tight budgets with high expectations. This is where the discipline of making every decision count was refined into a practice.

What Clients Say

In Their
Own Words.

"Almost solely responsible for 20x growth in acquisition within a single quarter. The creativity and drive are second to none."
Founder & CEO  ·  Startup Client
"
A creative, diligent, and hard-working partner. They brought many new ideas to the table and were always excited to take on new challenges and contribute in a meaningful way. One of the more genuinely collaborative teams I've worked with.
Head of User Experience & Design  · Enterprise
"
Extremely diligent and thorough — going beyond expectations at every review. What stood out most was the ability to absorb new tools and skills in limited timeframes without sacrificing quality. A team that makes the people around them better.
Senior Manager  · Enterprise

Our Approach

We Don't
Guess.
We Know.

Most agencies pitch strategy they've never had to execute at scale. The FiveSeventeen team has lived inside enterprise environments long enough to know what actually works, what's theater, and what eats budget with nothing to show for it.

We apply that same rigor to every SMB engagement — keeping scope tight, execution sharp, and reporting honest. If something isn't working, we'll say so before the next invoice. Not after.

We take on a small number of clients at a time by design. Every engagement gets senior-level attention — not a handoff to a junior team running a templated playbook they didn't write.

The goal isn't to keep you as a retainer forever. It's to build something that actually works and make you less dependent on outside help over time. That's what earns the relationship.

How We Work

What Drives
Every Decision.

🎯
Outcomes, Not Hours
We measure our work by what it produces for your business — not by how many slides are in a deck or calls are on a calendar. If it doesn't move the needle, it doesn't go in the proposal.
🔍
Always Ahead
Generative Engine Optimization and AI assistants aren't experiments here — they're active practice areas. We build for where things are going, not where they were two years ago.
🤝
No Jargon, No Spin
We explain what we're doing, why it matters, and what the honest expectation is. You'll never need a decoder ring for our updates or wonder what "stakeholder alignment" means on your invoice.
Tight Scope, Clean Delivery
Enterprise experience taught us what scope creep costs — in time, money, and trust. We define it clearly upfront, document it, and deliver exactly what we said we would.

What We Do

Four Disciplines.
Done Right.

Common Questions

FAQ

Do you work with businesses in any industry?
Yes — our services are industry-agnostic. We've delivered work across retail, telecom, consumer technology, healthcare, FinTech, GovTech, and high-growth startups. What matters is that you have a real business with real growth goals and are ready to invest in doing the work properly.
How many clients do you take on at a time?
Intentionally few. We keep the client list small so every engagement gets senior-level attention rather than being handed off to a junior team. If we're at capacity, we'll tell you directly and help figure out a timeline that works.
What exactly is Generative Engine Optimization?
GEO means structuring your digital presence — content, authority signals, schema, and citation strategy — so that AI tools like ChatGPT, Perplexity, and Google Gemini recommend your business when someone asks a relevant question. Traditional search optimization gets you on a results page. GEO gets you into the answer itself. That's where the next generation of customers is already searching.
What does working together actually look like?
It starts with a free 30-minute consult — no pitch, no pressure. We review your business, listen to where you want to go, and figure out whether there's a fit. If there is, you receive a scoped proposal with clear deliverables, timeline, and investment. Once the project starts, you get direct access, honest updates, and work that ships on time.

Let's See
What's Possible.

Thirty minutes. No pitch, no pressure. We'll talk through your business, figure out what actually needs to happen, and tell you honestly whether we're the right fit.